hey there! so, google ads play a major role in boosting the marketing results for advertisers. these ads are specifically targeted to reach people who are already interested in products or services similar to what the advertiser is offering. this means there’s a higher chance they’ll click on the ad and convert into a customer. so that brings a lot of new traffic and potential customers to businesses. and because you can track how well your ads are doing, you can make necessary changes to improve them, makes it a great tool for growing your business. hope that helps!