What are the steps to put ads on Facebook Reels?
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Absolutely, I’d love to help you understand how to put ads on Facebook Reels! Facebook Reels is a fresh space to share content, so it’s fantastic that you’re considering this. Facebook is still testing Reels ads in select countries as of now, and these ads can run up to 30 seconds. Here’s a step-by-step process of how to do it:
1. Start by opening Facebook Ads Manager.
2. Click on “Create” to start a new campaign.
3. As you set up your campaign, choose “Video Views” as the objective since Reels is a video platform.
4. Continue configuring your campaign settings. This includes naming your campaign and determining the campaign spending limit.
5. Next, define your audience. This is where you can specify who should see your ad based on factors like location, age, interests and more.
6. Now, for Placements, ensure that you select “Reels”. You can add it under the “Instagram” section of Placements.
7. After placement selection, set your budget and schedule, and click “Next”.
8. Then you’ll need to choose the “Single Video” format.
9. Here comes the fun part, upload your creative content i.e., your reel ad. Remember, your ad should be engaging and shouldn’t exceed 30 seconds.
10. After that, you have to input your headline, description, and add a call-to-action (CTA) button if necessary.
11. Once you’re satisfied with your ad preview, click “Publish”.
Please note that your ad will need to go through Facebook’s ad review process so it may not be visible immediately. The review process usually takes less than 24 hours. Also, it’s always beneficial to monitor your ad performance and adjust elements if necessary to reach your target audience more effectively. Happy advertising!