sure, once you’ve linked ur google analytics and google ads, there’s a pretty cool process of using the audiences in the ads. these analytics can provide really key info for your ad campaigns.

firstly, you gotta make sure your platforms are indeed properly linked (this is v important) and that you’ve enabled data sharing in the settings of both platforms.

next, in your google analytics, go to the “admin” section and you should see “audience definitions” under the “property” column. click on that and then “audiences”. here, you can make your own unique audience, specifying demographics or behaviours to target. create your new audience and bingo, it’s saved as an “audience list”.

finally, log into your google ads account, go to “tools & settings”, then “audience manager” under the “shared library”. which is where you will be able to see ur new audience that was made from analytics. this is where you can apply it to your campaigns or ad groups.

don’t forget, if you want to target particular audiences in your campaign, you gotta apply the audience list to your campaigns or ad groups. you can adjust the bidding strategy to focus more on your audience as well. with this process, ur ads should become more effective targeting the right people. hope this helps, cheers!