Which user characteristic may not be used to adjust keyword bids in Google Ads?
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hey there! so google ads lets you adjust keyword bids based on several user characteristics like location, time of day, device, and more. but one thing you can’t use is the user’s personal income. hope this helps!
Google Ads allow for bid adjustments based on several user characteristics such as geographical location, device type, time of day, etc. However, one user characteristic that cannot be used to adjust keyword bids is “Race/Ethnicity”. Google takes privacy and non-discrimination seriously and it does not allow advertisers to target or adjust bids based on sensitive categories like race, religion, or sexual orientation.
Hmm, you’re asking which user characteristic can’t be used to adjust keyword bids, right? Well, from what I know, Google Ads doesn’t permit to adjust keyword bids based on ‘Race’ or ‘Ethnicity’. It seems a little odd but it’s in compliance with their nondiscrimination policies.