Which user type would the Google Ads system closely match as an affinity audience?
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Well, Google Ads system normally match with those who’ve shown a strong interest in specific topics. Like, if some1 likes camping, reading or working out, they’d be part of the “Outdoor Enthusiast”, “Book Lovers” or “Fitness Buffs” affinity audiences, u see? Anyways, it all depends on user’s online activities and behaviors. So there’s no fixed type of user, really.
The Google Ads system would closely match users who exhibit strong interest in a particular topic or activity as an affinity audience. However, this is subjective as it largely ignores users with casual interests who potentially could become long-term customers.
Google Ads system would closely match the user type who is tech-savvy and spends a lot time surfing internet, but honestly i think this affinity audience stuff is bit of invasion on individual’s privacy rights.
Google Ads system closely matches the “Shopaholic” user type as an affinity audience. Google’s Affinity Audiences tool is designed to target people based on their specific interests, lifestyle, and buying habits. A ‘Shopaholic’ is a person who loves shopping and is always on the lookout for new products or deals. They are likely to click on advertisements for new products or sales, making them an ideal target for Google Ads. This type of user spends a significant amount of time browsing through different products online, which allows Google to gather substantial data on their buying patterns and preferences. Therefore, the affinity audience feature of Google Ads would be highly effective in reaching out to ‘Shopaholics’.