Google Ads system closely matches the “Lifestyle and Habits” user type as an affinity audience. An affinity audience is defined by shared interests and consumption patterns of various products or services. Google Ads system identifies these patterns through its sophisticated online behavior tracking and analysis systems.

Let’s use a simple analogy here. Imagine a group of people who love camping. They would spend a great deal of time browsing camping equipment, reading blogs about camping sites, watching videos of camping hacks, and probably even ordering camping gear online. This group would fit an “Outdoor Enthusiast” affinity audience.

So, Google Ads uses artificial intelligence to monitor a user’s online behavior – the sites they visit, the videos they watch, the content they engage with, and even how frequently and for how long they engage with that content. Through this, Google can understand user preferences and behaviors, categorizing users into different ‘affinity audiences’ based on shared interests or lifestyles.

In conclusion, the Google Ads system doesn’t match an affinity audience to a single ‘user type’, but rather a collection of behaviors and interests. Therefore, any user whose online behavior demonstrates specific lifestyle patterns or interests could be closely matched as an affinity audience in the Google Ads system.