Think of Google ads like a billboard on a crowded highway. Just as thousands of people driving by that billboard every day could see your ad, the same potential exists for people using a search engine like Google. When businesses use Google ads, their ads are displayed to a vast number of potential customers searching for keywords related to their business.

Now, here’s the advantageous part – unlike the billboard scenario, you only pay when someone actually interacts with your ad by clicking on it. This is called pay-per-click advertising. This model ensures that businesses are only spending their advertising budget on people who have shown an interest in their product or service. Furthermore, Google provides detailed analytics so advertisers can evaluate the performance of their ads and optimize their strategy accordingly.

So, displaying ads on Google not only increases visibility of the product or service but also ensures that businesses get value for their money by reaching out to interested customers. By effectively using Google Ads, advertisers can grow their campaigns, increase their customer base, and ultimately boost their marketing results.