Managing backlinks effectively can help improve your site’s search ranking and enhance its reputation. Here are a few strategies from an economic standpoint:

1. Quality over Quantity: Prioritize obtaining high-quality backlinks from reputable and relevant websites as they are more valuable in boosting your search rankings. Spending resources on a large number of lower quality, irrelevant backlinks would not yield the same results.

2. Regular Auditing: Conduct regular backlink audits to assess the quality and relevance of your current backlinks. Use tools like Google’s Search Console, SEMRush, or Ahrefs to identify potentially harmful or spammy links to your site.

3. Build Relationships: Reach out to relevant businesses and bloggers to collaborate or offer guest posts. This takes time and effort but it can help to establish mutually beneficial relationships resulting in high-quality backlinks.

4. Content is King: Create high-quality, unique and engaging content which naturally encourages other sites to link to it. This is a more organic way of gaining backlinks and while it requires investment in content creation, it pays off in the long term.

5. Competitor Analysis: Review the backlink strategies of your competitors. Look at where their backlinks are coming from and try to emulate their success. Tools like Moz’s Link Explorer or Ahrefs can provide insights into your competitors’ backlink profiles.

6. Removal and Disavow: If you spotted any harmful backlinks while auditing, reach out to the website owners to request link removal, or disavow the link through Google’s Disavow tool. This helps to maintain your website’s reputation and reduces the risk of penalization from search engines.

Remember, gaining backlinks is an ongoing process that requires consistent effort and strategy. It’s about creating a superior, valuable product or service that others deem worthy to link to.