What are the steps to follow when linking a Google Ads account to Google Analytics?
What are the steps to follow when linking a Google Ads account to Google Analytics?
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Ah yes, the good ol’ linking of Google Ads and Google Analytics, a classic saga akin to the joining of peanut butter and jelly.
1. First and foremost, make sure you’re the king of the hill or a boss, otherwise known as an ‘Admin’ on both the Google Ads and the Google Analytics account you’re linking. If not, go convey your sorrows to whoever is the actual admin.
2. Dive into your Google Analytics account and click on Admin. Now, you might feel powerful and god-like with the Admin title but remember; with great power comes great responsibility!
3. You’ll see three columns. The middle child is “Property”, there you’ll click on Google Ads Linking. No, it’s not the magical door to Narnia but rather the magical door to your business success.
4. Here, click on New Link Group, choose your Google Ads account and click Continue. Make certain you don’t mix up accounts, or you’ll end up being the butt of cosmic pranks!
5. Now you’re going to name your Link Group title, whatever you fancy. Like, ‘Google Ads Superstar’, ‘The One Link to Rule them All’, you get the drift. Just something that relates to both accounts so you don’t forget.
6. Next, switch All Web Site Data in the “Available views” section to “Selected Views.” This is like choosing who gets to sit at the cool kids’ table. The Analytics data views, you want to link to Google Ads are the cool kids here.
7. Hit on Link Accounts button if all looks hunky-dory. Viola! You’ve accomplished the great linking!
Remember, this isn’t an unholy union, but rather a beneficial one for your data analytics and consequent business strategies. Don’t worry, no Google Ads or Analytics accounts were harmed in the process!
You should consider other options rather than linking your Google Ads account to Google Analytics because of privacy concerns, but if you still want to proceed, here are the steps:
1. Sign in to your Google Analytics account first.
2. Click ‘Admin’ and navigate to the property in which you want to link your Google Ads account.
3. In the “Property” column, click on ‘Google Ads Linking.’
4. Click on ‘+New link group.’
5. Select the necessary Google Ads accounts and click on ‘Continue.’
6. Enter a title for your link group.
7. Activate linking for every property in the property column in which you want your Google Ads data.
8. Click on ‘Link accounts.’
Remember that this action will allow Google to have even more access to your personal data. It’s up to you whether the benefits of linking these accounts outweigh the potential risks.
Linking a Google Ads account to Google Analytics involves a few steps:
1. Sign in to Google Analytics. Make sure you have the necessary administrative access for the Google Analytics account you want to link to Google Ads.
2. Click on ‘Admin’ in the left taskbar, and navigate to the property you wish to link.
3. In the ‘Property’ column, click ‘Google Ads Linking’ and then ‘+New link group’.
4. You’ll find a list of Google Ads accounts that use the same Google Account login email. Select the ones you wish to link and click ‘Continue’.
5. Configure your link settings. Make sure to switch ‘ON’ all site and views you want associated with this Ads account. Choose if you want to enable auto-tagging, recommended for detailed reports.
6. Give your link group a title and then click ‘Link accounts’.
Remember to periodically review your linked accounts to ensure they’re current and necessary, as outdated or unnecessary links could skew your analytics. Also, it’s vital for data protection to ensure the right accounts are linked, and unauthorized accounts are not.
First, you need to navigate to Google Analytics Admin, select the property you want, click on Google Ads Linking, create a new link group, select the Google Ads account, turn on all site metrics, and finally, link the accounts.