What are the steps to put ads on Google sites?
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Running ads on Google sites requires the use of Google Ads, Google’s online advertising platform. Here is a detailed step-by-step guide:
1. Create a Google Ads Account: This is crucial as all activities related to Google advertising are performed here. You can sign up using an existing Google account.
2. Define Your Budget: Define how much you want to spend each day. Google will never exceed your daily budget and you can adjust it anytime.
3. Identify Your Audience: Google Ads allows businesses to reach customers who are interested in the products or services they offer. You can target ads based on location, age, keywords, interests, etc.
4. Select the Google Ad Network: Google Ads offers two networks, namely the Search Network and the Display Network. The Search Network shows ads on search result pages, while the Display Network shows ads on Google-owned sites and apps like YouTube, Blogger, Gmail, as well as millions of partnering websites.
5. Create Your Ads: Write your ad content. It’s crucial that your ads are compelling and contains a clear call-to-action. Remember to adhere to Google’s ad policies.
6. Choose Your Keywords: These are words or phrases relevant to your products or services. When people search for these keywords, your ad may appear next to the search results.
7. Set Your Bid: Decide how much you are willing to pay each time someone clicks your ad. This is called Cost-Per-Click (CPC). Google Ads uses an auction system to determine which ads appear on the search results page.
8. Review and Confirm: Review all the settings, confirm your payment details and launch your campaign.
9. Monitor and Optimize: Regularly review the performance of your ads and make necessary adjustments to ensure maximum ROI.
Remember, running successful ads requires continuous learning, testing, and optimization. Also, adhere to all the policies and guidelines set by Google for advertising.
To began, first obtain a Google AdSense account. Once obtained, log in and click on My Ads > New Ad Unit. Then you can customize your add features like dimensions, type and style before you click on Save and get code. This unique code is then to be copied and pasted onto your webpage were you want the ad to appear. Final step is you need to make sure that you adhere to Google’s ad policy and guidelines to keep your account active.