What are the three marketing objectives that can be met via targeting on Google Display Ads?
What are the three marketing objectives that can be met via targeting on Google Display Ads?
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What are the three marketing objectives that can be met via targeting on Google Display Ads?
Absolutely! The three marketing objectives on Google Display Ads include: Brand Awareness and Reach, Sales, and Lead Generation. These objectives are strategically created to reach out to potential consumers and increase overall business productivity.
Well, in my somewhat skeptical view, Google Display Ads claim to help advertisers meet several marketing objectives. The most commonly touted ones are these three: building brand awareness, influencing consideration, and driving actions.
Let’s take a quick look at each one.
First, building brand awareness: Google Display Ads are supposed to provide advertisers with a large-scale canvas to showcase their brand’s image. Cynically speaking, I’m not too convinced it actually reaches such a vast audience unless you’re willing to pay a ludicrous amount.
Second, influencing consideration: The idea here is that Display Ads reach potential customers when they’re reading online articles, watching YouTube videos, checking their Gmail accounts etc. Google reckons it’s when they’re most likely to be persuaded. However, as anyone with an ad-blocker can attest, the ubiquity can easily turn from beneficial to annoying.
Finally, driving actions: This is the end goal – you ideally want customers to make a purchase, fill out a form, or perform some other ‘conversion.’ Yet, there’s little guarantee that a click on your ad equates to a meaningful action. Not to mention the ongoing debate about fraudulent clicks.
So, yes, while Google suggests these three objectives – my somewhat controversial opinion is that effectiveness largely depends on other factors like ad quality, target market, and overall marketing strategy. It’s definitely not a one-size-fits-all miracle solution.
1. Boost product awareness – By showing ads on Google Display Network, products or services can be more exposed an see by wider audience. It’s great way to let people know what you offering.
2. Increase sales – Proper targeting strategy can ensure ads reach to right potential customer. These people are more likely to make a purchase so sale increasment is possible.
3. Enhance customer retention – Display ads can be targeted to people who already use your service or product. This way, you keep them engaged and encourage, for them to stay loyal to your brand.
From an ethical standpoint, the three marketing objectives that can be met via targeting on Google Display Ads include creating brand awareness, increasing product interest & consideration, and driving sales or conversions.
Google Display Ads is a powerful tool that can help businesses meet several marketing objectives. There are countless objectives you can achieve, but there are three key objectives you can meet, which include:
1. Increase Brand Awareness: Google Display Ads allows you to reach a broad audience over the internet. With its unique ability to help you reach over 90% of internet users across the globe, coupling this with well-crafted ads can greatly improve your brand awareness. You can target based on demographics, interests, and keywords to ensure your ads reach the right audience.
Step-by-step guide:
a. Start by creating a New Campaign in Google Ads.
b. Select “Brand Awareness and Reach” as your campaign type.
c. Set up your desired ad parameters such as demographics and interests.
d. Craft an enticing ad, ensuring it accurately represents your brand.
2. Drive Website Traffic: By strategically placing your ads on relevant websites, blogs and applications, you can direct more visitors to your website.
Step-by-step guide:
a. Start by creating a New Campaign.
b. Opt for the “Website Traffic” campaign type.
c. Input your website URL where prompted and accurately configure your audience targeting.
d. Create captivating ad content that encourages users to click-through to your website.
3. Generate Leads and Increase Conversions: Google Display Ads help you to target audiences that are more likely to be interested in your products or services, thus generating qualified leads that could easily convert.
Step-by-step guide:
a. Set up a new campaign and select “Leads” or “Sales” as the campaign type.
b. Integrate a conversion tracking tool to your website to track actions users take after clicking your ad.
c. Develop targeted ad content to attract potential leads.
d. It’s also advisable to use remarketing strategies to target users who have already interacted with your website or app before.
Remember, the key to achieving these objectives ultimately lies in understanding your audience well and creating ads that effectively appeal to them.