Well, in Opencart, SEO keywords play an integral role, although some individuals may still exhibit doubt or underestimate their importance. SEO (Search Engine Optimization) keywords help your online store to rank higher in search engine results, so essentially, it’s all about visibility. When you use powerful, relevant keywords related to your products or services, you’re increasing the chances of boosting the traffic to your site, as search engines like Google find and use these keywords to rank websites.

Here’s where you might want to pay attention. In Opencart, you can assign SEO keywords to products, categories, manufacturers, and information pages. Instead of just being a random word or term, an SEO keyword in Opencart should be a well thought out representation of the content of your webpage. Remember, the entire purpose here is to drive the right kind of traffic to your site – users who intend to explore and possibly buy what your online store offers.

An innovative approach to this would be to not just think of SEO keywords as single words, but as relevant phrases or questions that potential customers might type into search engines. Also, don’t overlook the importance of long-tail keywords – these are highly specific phrases with lower competition that could significantly drive your online visibility. The better you perfect your SEO keyword strategy, the more effective the results.

So, to sum up, the function of SEO keywords in Opencart is enhancing your web page’s rank in search engine results, driving quality traffic, clearly connecting with your customers, and ultimately boosting your sales. It might sound simple, but trust me, it’s a game-changer.