What is the process of using audiences from Google Analytics in Google Ads when the two platforms are linked?
What is the process of using audiences from Google Analytics in Google Ads when the two platforms are linked?
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What is the process of using audiences from Google Analytics in Google Ads when the two platforms are linked?
Imagine Google Analytics and Google Ads as a pair of best friends: Google Analytics knows all about your customer’s likes, dislikes, behaviors, etc., while Google Ads is the outgoing friend who’s great at spreading the word and getting people interested in your product or service.
When you link Google Analytics with Google Ads, you’re essentially enabling these two friends to share information. Google Analytics can tell Google Ads: “Here are the audiences that are most interested in our products or services”. You can then create remarketing campaigns in Google Ads, targeting these specific audiences who’ve already shown interest in your website.
To do this, first you have to create your desired audience lists in Google Analytics based on your desired parameters like website visitors, specific page visitors etc. Then, you link your Google Ads account to your Analytics account which pushes these audiences to Google Ads. There, you can use them to create highly targeted ad campaigns.
It’s like hosting a party and inviting only the people you know are interested in the theme – this way, you increase the chance of everyone having a great time!
sure, once you’ve linked ur google analytics and google ads, there’s a pretty cool process of using the audiences in the ads. these analytics can provide really key info for your ad campaigns.
firstly, you gotta make sure your platforms are indeed properly linked (this is v important) and that you’ve enabled data sharing in the settings of both platforms.
next, in your google analytics, go to the “admin” section and you should see “audience definitions” under the “property” column. click on that and then “audiences”. here, you can make your own unique audience, specifying demographics or behaviours to target. create your new audience and bingo, it’s saved as an “audience list”.
finally, log into your google ads account, go to “tools & settings”, then “audience manager” under the “shared library”. which is where you will be able to see ur new audience that was made from analytics. this is where you can apply it to your campaigns or ad groups.
don’t forget, if you want to target particular audiences in your campaign, you gotta apply the audience list to your campaigns or ad groups. you can adjust the bidding strategy to focus more on your audience as well. with this process, ur ads should become more effective targeting the right people. hope this helps, cheers!